The program for the day has been designed around two main themes, “what” is social media marketing and “how” you can incorporate this into your business. In the morning we discuss the “what”, to define social media marketing and we make the case why Realtors® are perfectly suited to generate business from social media marketing tools and we provide examples from in and outside the real estate industry of people and organizations who are doing that effectively. In the afternoon we turn our focus to describe “how” to introduce these approaches into your business, and outline four key steps you can take to get started.
8:00 am Registration & Continental Breakfast
9:00 am Welcome
9:15 am Marketing Trends You Need to Know – Erika Lang
10:00 am Social Media Marketing In Practice
10:45 am Networking Break
11:00 am Going Mobile – Karthik Ramakrishnan
11:45 am Blogging As Fast As I Can – Richard Silver
12:30 am Lunch
1:30 pm Step 1: Defining Your On-Line Brand – George O’Neill
2:15pm Step 2: Using Twitter, Facebook, LinkedIn – George O’Neill
3:00 pm Networking Break
3:15 pm A Marketing Ground Shift Is Occurring – Tom Lebour
3:45 pm Step 3: Roundtable – How To Do Social Media Right
4:30 pm Step 4: Key Learnings and Take Aways – George O’Neill
5:00 pm Conclusion
