Your Customers Are On-Line. Are You?

According to a recent survey conducted by the National Association of Realtors® approximately 85% of home buyers and sellers now start their search on the internet looking for real estate agents and related services to help with the purchase and sale process.  We all know firsthand by reading newspapers and magazines and listening to recent news that print advertising spend is trending lower, while on-line advertising is dramatically increasing.  The growth of Google is proof.  The recent filing by Canwest Communications, the owner of The National Post newspaper, for creditor protection is further proof the transition to on-line marketing is occurring.  But, there is great news for the real estate industry.   Marketing on-line offers many benefits including the ability to increase the audience who hears your message, while simultaneously deepening the message within a niche market you way wish to dominate, and all at a much lower cost.   As an example, let’s use advertisements for this conference.  A 1/3 page ad in a leading real estate trade magazine cost in the order of $1,000 while this website cost less than $20.  That is a reduction in expense by 50 times, with a huge increase in the number of people accessing the information.

Knowing how to leverage on-line tools in an appropriate business results focused way is key.  The Social Media Marketing Summit has been developed to specifically demonstrate that social media marketing is here to stay, how you can apply learnings to your business, and how and where to get started.  This is much more than just a primer event.  You will go away with concrete actionable steps you can start applying in your business the next day.   As a participant in the event, you will also receive at no additional cost an eBook that is being offered for the first time on tips gathered from real estate experts who are using on-line and social media marketing today in their businesses.  These are real people, doing this today.  Just avoiding mistakes they have already made will more than pay for the registration fee for this event.

What you will learn at this one-time, one-day conference includes the following take-aways:

1. Understand how to properly use the “holy trinity” of social media marketing – Facebook, Twitter and LinkedIn
2. Review case studies and examples of where social media marketing is working in other industries, and how leading Realtors® are using social media marketing today to increase their top-line and reduce costs
3. Develop an action plan for you to implement to get started and to take your business to the next level

Each attendee will leave with an eBook of the event, and will be given exclusive access to selected videos from the event, to review as they wish after the event finishes.

Who Should Attend:

This one-day educational conference has been developed exclusively by Realtors®, for Realtors® who want to grow their business on-line.  If you work as part of a team, or have an assistant, you should all attend so everyone understands this new way of doing business.  Mortgage Brokers, Lawyers, Accountants and other real estate professionals and service providers who also desire to better understand how on-line and social media marketing can be used to grow their business will benefit from this conference.  Vendors to the real estate industry should also attend.

What Is Included:

Attendance to all sessions for the day, an eBook you can take with you on your laptop or print to create a personal copy, access to experts throughout the day, electronic copies of the presentations, catered continental breakfast, refreshments at the morning and afternoon breaks, lunch and parking.  You will also meet others at the event who may be available to assist in the future.  At no additional cost, you will have access to the Vendor Pavilion where a select group of vendors who help Realtors® with various aspects of Social Media Marketing and growing businesses will be on hand to discuss their products and services and answer your questions.  Access to this level of expertise could alone save you hours and hours trying to identify and connect with these organizations.

Comments or Questions?

If you have any comments or questions please share them below.  To send a private message to the organizer, see the various methods you can do that under the Organizer page.

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